Randy Almond

Head of Data Marketing at Twitter

Randy is the Head of Data Marketing at Twitter where he is responsible for telling the story of the transformational power of social data. Previously, he was VP of Marketing at Gnip, the world’s largest and most trusted provider of social data, which was acquired by Twitter in the spring of 2014. Randy also serves as a board advisor to the Big Boulder Initiative, an industry association dedicated to the long term success of the social data ecosystem.

Randy has an MBA from USC and a BA in History from Princeton.

Matt Asay

Vice President of Mobile for Digital Marketing at Adobe

Matt Asay is Vice President of Mobile for the Digital Marketing business at Adobe, responsible for charting Adobe's mobile strategy and extending its lead as the mobile marketing leader. Prior to Adobe, Asay held a range of roles focused on mobile, big data and cloud computing: VP of Business Development, Marketing and Community at MongoDB, a big data database company; VP of Business Development at real-time analytics company Nodeable (acquired by Appcelerator); VP of Business Development and interim CEO at mobile HTML5 start-up Strobe (acquired by Facebook); COO at Canonical, a leading cloud vendor; and Head of the Americas at Alfresco, a content management startup. Asay is an emeritus board member of the Open Source Initiative (OSI) and holds a J.D. from Stanford, where he focused on open source and other IP licensing issues. Asay writes regular columns for ReadWrite, TechRepublic and InfoWorld.

Eric Bell

Natural Language Processing Software Scientist at PNNL

Eric Bell helps direct a number of social media research efforts at Pacific Northwest National Laboratory (PNNL), a Department of Energy multi-program laboratory. He works closely with leading social platforms and major agencies within the US government around pursuing joint research and benefit to society through the exploration of social data. Eric has a background in human language technologies and data sciences.

A West Coast transplant from the East Coast, Eric now resides in Richland, WA with his wife. Eric holds a Bachelor’s in Mathematics from Cedarville University and a Master’s in Computational Linguistics from the University of Washington.

Sean Blanchfield

CEO and Co-Founder at PageFair

Sean is CEO and co-founder of PageFair, the company at the forefront of the adblocking debate. He co-founded his first business while still an undergrad at Trinity College Dublin. In 2003, he dropped out of his computer science PhD to launch DemonWare, the firm that built the vast online technology stack that powers video games like Call of Duty and Guitar Hero (acquired by Activision Blizzard in 2007). In 2010 Sean and team witnessed first-hand the damage caused by ad blocking on their network of games websites. By 2012 they had launched PageFair to develop a sustainable publisher-focused solution to growing adblock adoption. Today, PageFair has been integrated on over 5000 websites, and is used by many leading international publishing brands.

Mark Clarke

Senior Director, Marketing Analytics at Unilever

Mark Clarke is responsible for Unilever global social and business analytics teams. Previously, he was a brand manager for Procter & Gamble, a consultant with the Boston Consulting Group and Senior Manager at Accenture. Mark is a passionate advocate for the potential for social analytics and big data to revolutionise both the market research industry and the traditional business and operating models of consumer goods companies.

Justin De Graaf

Director of Data Strategy & Precision Marketing at The Coca-Cola Company

Justin is the Director of Data Strategy and Precision Marking at The Coca-Cola Company and sits within the Knowledge & Insights team in Coke’s worldwide headquarters in Atlanta. He supports the global marketing organization with measurement and strategy for social and digital initiatives. It’s in this role where Justin focuses on developing and deploying both external and in-house social analytics solutions throughout the Coca-Cola system to help drive stronger and more efficient marketing.

Before making the move to The Real Thing, Justin was delivering Global Media Insights at Unilever, based in New Jersey. He was responsible for all research with Unilever’s key global media partnerships at Google, Facebook, Twitter, Apple and Viacom.

A native Michigander, Justin now resides in Atlanta, Georgia with his wife and young son. He earned a BBA from the Haworth College of Business at Western Michigan University.

Susan Etlinger

Industry Analyst at Altimeter

Susan Etlinger is an industry analyst at Altimeter Group, where she works with global companies to develop social data intelligence strategies that support their business objectives. Susan has a diverse background in marketing and strategic planning within both corporations and agencies. She's a frequent speaker on social media and analytics and has been extensively quoted in outlets including Fast Company, BBC, New York Times and The Wall Street Journal.

Sean Evins

Senior Partnerships Manager, Government and Elections at Twitter

As Senior Partnerships Manager for the Government and Elections team at Twitter, Sean Evins is part of a team driving creative use of the Twitter platform by government officials, agencies, and political campaigns to help them deliver the best content that reaches, engages and delights the largest daily audience in the world.

Prior to joining Twitter in June 2012, Sean worked on Capitol Hill for the the House Administration Committee where he focused on franking communications and member and committee services, and served as floor assistant to the Chairman. He has also held other positions within the U.S. House, U.S. Senate, and the FBI, as well as with the non-partisan Cook Political Report during the 2008 election cycle. He holds a Bachelor's Degree in Political Science from Rhodes College in Memphis, TN, and a Master's in Government from the Johns Hopkins University in 2010.

Jonathan Farb

Chief Product Officer at ListenFirst Media

Jonathan is infatuated with creating products in and around the global marketing and media distribution ecosystem. Prior to being Chief Product Officer at ListenFirst, he was at Canoe Ventures, Anystream and Sapient developing and managing products to simplify the challenges of digital content creation, distribution, ad optimization and reporting in an increasingly complex multi-platform, multi-device world. He holds a BS in Computer Science from Syracuse University.

Larry Furr

Vice President of Product at Ghostery

Larry Furr works for Ghostery, a software company focused on creating safer, faster, and more trusted digital experiences. As Vice President of Product, he is responsible for the strategy, design and development of Ghostery’s entire portfolio of B2B and B2C products. Prior to joining Ghostery, Larry served as Vice President of Product Management at Lingotek. Prior to Lingotek, Larry served in various product management and marketing roles at inContact, Venafi, AutoPoint and Nu Skin Enterprises. He started his career in media relations working for the State of Utah. Larry holds a BA in Communications from Brigham Young University and an MBA from the University of Phoenix.

Ethan Goodman

Senior Vice President - Shopper Experience at The Mars Agency

A nationally-renowned marketing strategist with deep expertise in digital and shopper marketing, Ethan Goodman has been named a "Young Influential" by Adweek magazine (2012) and a "Who's Who in Shopper Marketing" by Shopper Marketing magazine (2015).

He is currently Senior Vice President of Shopper Experience at The Mars Agency, leading a team of strategists, media planners and designers in activating best-in-class omnichannel (online and offline) experiences that engage shoppers along the path to purchase and compel them to buy clients' products at retail. He is also Managing Director of Mars Ventures, the venture capital arm of The Mars Agency that invests in and partners with promising "marketing tech" startups to drive innovation for the agency and its clients.

He is a proud graduate of the Stephen M. Ross School of Business at the University of Michigan (BBA '05), a devout Michigan Football fan and an avid skier. He currently resides in Ann Arbor, MI, with his wife Jodi.

Jayadev Gopinath

Chief Data Officer at Toyota Motor North America

Jayadev Gopinath is the Chief Data Officer for Toyota Motor North America. In this role, he is responsible for enabling technology, data and analytics to drive innovation and efficiency allowing Toyota to have closer connection with its customers, dealers, and partners. Towards this, he is deeply involved in a number of initiatives such as Customer 360, Manufacturing Analytics, Product Quality Analytics and Connected Car. Prior to this role, Jayadev was the Chief Architect at Toyota Motor Sales. Jayadev has been with Toyota for 8 years. Prior to joining Toyota, Jayadev spent more than nine years with Hitachi Consulting where he oversaw the development and management of the Southern California and Arizona practices as a key member of the Pacific South West Leadership Team. Jayadev holds a Bachelor’s degree in Engineering from the National Institute of Technology in India and a MBA from USC’s Marshall School of Business.

Sean Gorman

CEO at Timbr.io

Sean is a founder of Timbr.io - a platform for enabling better algorithms and more accessible data science. Before starting Timbr.io he was the founder of GeoIQ - a collaborative data and analytics company serving commercial and government customers. GeoIQ was subsequently acquired by ESRI where Sean worked integrating social data and streaming analytics with ESRI's mapping technologies. Sean has also previously worked in academia serving as a research professor at George Mason University. Sean received his PhD from George Mason University as the Provost's High Potential Research Candidate, Fisher Prize winner and an INFORMS Dissertation Prize recipient.

Katherine Häenschen

Postdoctoral Fellow, Center for Information Technology Policy at Princeton University

Katherine Häenschen is a recent PhD graduate of the Moody College of Communication at the University of Texas at Austin, and soon to be postdoctoral fellow at Princeton University's Center for Information Technology Policy. Her primary research focus is on conducting field experiments that use digital media -- particularly Facebook and email -- to increase voter turnout. Prior to earning her doctorate she was a campaign manager and political consultant in Austin, Texas.

Sara Haider

Client Engineering Lead at Periscope

Sara Haider is currently the Client Engineering Lead at Periscope, Twitter's new livestreaming app. She oversees the Android, iOS, and web engineering teams. Previously, Sara worked on Twitter for Android, and she led the engineering teams for Vine for Android and Secret for Android. She founded Twitter's Women in Engineering group and is an advisor to Girls Who Code, a non-profit organization focused on inspiring young girls to pursue and stay in engineering fields. Sara also advises and angel invests in startups in San Francisco, New York City, and Toronto. Sara holds a degree in Software Engineering and Cognitive Science from the University of Waterloo.

Chuck Hemann

Director of Digital Analytics at Intel

Over the last 12 years, Chuck Hemann has provided strategic counsel to clients on a variety of topics including digital analytics, measurement, online reputation, and social media.

Chuck is a former Fellow of the Society for New Communications Research, a global, nonprofit research and education foundation think tank focused on the latest developments in media and communications. He also co-authored Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World that was released in May 2013.

Chuck holds a Bachelor’s Degree in Political Science from Baldwin-Wallace College and a Master’s in Applied Politics from the University of Akron. He is a former board member of the National Investor Relations Institute, and is active within the Social Media Club and Social Media Breakfast series.

Neil Hoyne

Head of Customer Analytics at Google

Guiding large advertisers in quantifying their customer relationships, Neil serves as Google's Head of Customer Analytics. Since the program's inception in 2011, he has led efforts designed to understand how marketing channels and personalization strategies come together to improve business performance. He is an international speaker at industry, academic and government events, and the inventor of numerous patents in the customer analytics space. Neil holds a Bachelor’s degree in Management Science from Purdue University and an MBA from UCLA’s Anderson School of Management.

Mark Josephson

CEO at Bitly

Mark Josephson, CEO of Bitly, is a successful startup executive with a proven track record of building great teams and high-growth companies. Mark joined Bitly in September 2013 to help support the ever- increasing power of the link.

Mark advanced his career through leadership positions at five New York City-based startups. He was previously the CEO of Outside.in, a leading hyperlocal media company that was acquired by AOL in 2011 and merged with Patch.com, where he then served as a senior vice president. Prior to that, Mark was CMO at Seevast, where he was later named President. Mark also served as General Manager and Executive Vice President of About.com, after starting his career at a leading public relations agency.

Kriti Kapoor

Global Director, Social Customer Care at HP, Inc.

Kriti Kapoor leads Social Customer Care at HP Inc. globally, serving 10 million customers on its Support Forums, responding to 100,000 online conversations in eight languages on the top 22 social media channels globally. Social Customer Care is HP's fastest growing channel of customer service. With a background in marketing, Kriti understands the importance of customer experience and how it impacts brand loyalty. She has worked across 3 continents, America, Europe, and Asia, and is an avid travel photographer. Kriti holds an MBA from the London Business School, and a B.Sc. in Computer Science from the National University of Singapore. She serves on the Advisory Board Member of the CMO Council Asia Pacific, and is an Executive Sponsor of HP's Americas Women's Leadership Council.

Josh Kroll

Systems Engineer at CloudFlare

Josh is a Systems Engineer focusing on security and encryption online at CloudFlare. Prior to joining CloudFlare, he did a PhD in Computer Science at the Center for Information Technology Policy at Princeton University. Josh’s dissertation on Accountable Algorithms was advised by Edward W. Felten, but he studied many topics in security, privacy, and how technology informs policy decisions. Josh continues to pursue research in security and accountability technologies and their impact on real-world systems.

Pedro Lenhard

Researcher and Creative Analyst, Department of Public Policy Analysis at Fundação Getulio Vargas

Pedro works for Fundação Getulio Vargas, the most influential think tank in Latin America (according to Global Go To Think Tank Index).

At its Department of Public Policy Analysis, Pedro carries out social media research providing easy-to-grasp knowledge about public policy and politics. His current responsibilities include in-client and in-government development of social network analysis and reporting. Pedro worked on cases that include sentiment analysis and opinion mining, budgetary spending, lobbying and election contributions, as well as in sport events like the World Cup and the Olympics. He is a graduate candidate on public administration at FGV and his current research focus on the contribution of social network platforms and innovative technologies to public administration.

Sam Mandel

Operating Partner at betaworks

Sam is a partner at betaworks, and CEO of Poncho, a betaworks company bringing weather to notification and chat platforms. His startup experience includes TweetDeck (which was sold to Twitter in 2011) and Liberation Entertainment. Before that he worked at Time Warner and AOL in various senior business roles. Prior to joining AOL, he practiced intellectual property and entertainment law in Los Angeles. He is a graduate of the University of California, San Diego, and Yale Law School.

Will McInnes

CMO at Brandwatch

Will is CMO of social intelligence platform Brandwatch. His passion is social data and how it can shape industries, policies, research and innovation. He is a board member of the Big Boulder Initiative, whose mission is to establish the foundation for the long-term success of the social data industry. He is also on the advisory board for Social Media Week New York.

Previously, Will co-founded and ran NixonMcInnes, a consultancy which pioneered in early social media marketing and went on to change how more than 30 major corporations, charities and governmental departments behave, particularly in response to social and digital.

He authored Culture Shock, a 21st century handbook for business with an average review of 4.5 stars on Amazon and was a TEDx speaker in 2011.

Chris Messina

Developer Experience Lead at Uber

Chris Messina is a designer, writer, avid Twitterer, and speaker who’s known for inventing the hashtag.

He works with developers, product designers, entrepreneurs, and communities to bring to life projects that should exist but don’t. His superpower is pioneering initiatives before most people realize they’ll be important, for example: co-organizing the community that launched Firefox, creating Google Developers, opening the first coworking spaces on earth, and starting BarCamp (the unconference). He’s currently chasing down a trend he calls “conversational commerce” in the bot/messaging space.

Messina has worked at scales both large and small and tries to maintain a humble, shapeshifting, curious perspective. His experiences have taught him to question authority, while acknowledging the help he had getting to where he is today. He brings these lessons to his work, and sharpens his peers by challenging them to question their baseline assumptions.

Messina has lived in San Francisco for over a decade and currently leads developer experience at Uber.

Manas Mohapatra

Legal Director, Products at Twitter

Manas Mohapatra is Legal Director, Products at Twitter, where he manages a team that provides legal guidance to product and engineering teams for Twitter, Vine, and Periscope on issues around privacy, consumer protection, content regulation, and intellectual property. Prior to joining Twitter, he was a consumer protection attorney at the Federal Trade Commission, where he enforced federal privacy and consumer protection laws. Manas brought enforcement actions in multiple cases involving allegations of unfair or deceptive privacy and security practices, including the FTC's settlements with Facebook and MySpace. Prior to his legal career, Manas was a senior web developer for Nickelodeon and a software developer. He received his bachelors’ degree from Johns Hopkins and his law degree from Northwestern.

Chris Moody

VP of Data Strategy at Twitter

Formerly the CEO of Gnip, Chris Moody now serves as the VP of Data Strategy at Twitter.

Moody is considered a pioneer in the social data industry and has worked closely with leading social platforms such as Twitter, Tumblr, and Foursquare to formulate their data strategies. As a result, he has played a critical role in the first commercial availability of data from Twitter, Tumblr, Foursquare. WordPress, Disqus, GetGlue, StockTwits and more.

Prior to joining Gnip, Moody served as Founder and President of Aquent On Demand, a leading provider of technology solutions for creative and marketing organizations. Prior to his responsibilities with Aquent On Demand, Moody served as Aquent's Chief Operating Officer with responsibility for the day-to-day management of more than 700 employees across 70 offices in 17 countries.

Shawn O'Neal

Former VP of Global Marketing Data and Analytics at Unilever

Shawn O’Neal is founder and CEO of SO Analytics, in the Greater NY Area. Previously he was VP Global Marketing Data and Analytics at Unilever, where he built the company’s global data and analytics capability for marketing, most recently in the U.K. His career includes work as a consultant at McKinsey & Co., Strategic Planning for Pepsi Cola, and Analyst with Marakon Associates in Stamford, CT. Shawn is a frequent speaker on People Data and Marketing Strategy at conferences worldwide.

Robert Passarella

President at Protege Partners

Robert Passarella has spent over 20 years on Wall Street in the gray zone between business and technology. Rob has always focused on leveraging technology and innovative information sources to empower novel ideas in research and the investment process. A veteran of Morgan Stanley, JP Morgan, Bear Stearns, Dow Jones and Bloomberg; he has seen the transformational challenges first hand, up close, and personal.

Always intrigued by the consumption and use of information for investment analysis, Rob is passionate about leveraging alternative and unstructured data for use with machine learning techniques. Rob holds an MBA from the Columbia Business School.

Alison Powell

Assistant Professor at London School of Economics and Political Science

Alison Powell is an Assistant Professor and Programme Director of the MSc in Media and Communication (Data & Society) at the London School of Economics. She researches how people’s values influence the way technology is built, and how technological systems in turn change the way we work and live together.

Alison is currently working on a book about technological citizenship and governance in data cities and Internet of Things-enabled ‘sensing cities’ and is working on several projects related to citizenship, cities, data and ethics. This work tries to understand the discourses, practices and governance structures that are part of our society’s orientation towards data.

Michael Roberts

Head of Chat at Kik

Mike Roberts is Head of Chat at Kik, where his duties range from leading mobile development and product development to building out Kik’s Bot Shop. Before joining Kik in 2010, he built apps and games for Blackberry phones. Mike holds a BMath in computer science from the University of Waterloo.

Aaron Rodericks

Business Development Lead / Consultant at National Research Council Canada

Aaron does digital marketing - in places where you don't normally do digital marketing. He developed capacity within the Canadian government for social data analytics and digital campaigns in destabilized environments (such as when embassies were under threat). He advises clients on digital strategies for environments that pose considerable challenges; such as tapping moderate voices in Syria, countering violent extremism online, or engaging with at-risk audiences. Aaron has been awarded by the Dutch Royal Family/Kingdom of Netherlands for his work on conflict disruption, and loves to have passionate discussions about semantic botnets, though usually with himself, since no one else finds the topic interesting.

Yoel Roth

Product Trust at Twitter

Yoel is a Product Trust Partner in Trust & Safety at Twitter. He develops policies and product guidance for teams at Twitter and Gnip, focusing on issues ranging from user protection and privacy to content management and abuse prevention.

Before joining Twitter, Yoel received his PhD from the Annenberg School for Communication at the University of Pennsylvania. His dissertation, Gay Data, focuses on the privacy and self-expression choices of gay men using geosocial networking services. Yoel has also collaborated with researchers at the Harvard University Berkman Center for Internet and Society to develop protocols for studying dangerous speech and counter-speech online.

In the more distant past, Yoel worked as a Genius at Apple. A Florida native, he now lives in San Francisco with his corgi.

Josh Schwartz

Chief of Engineering and Data Science at Chartbeat

Josh Schwartz is Chief of Engineering and Data Science at Chartbeat, where he builds the technologies that power our next generation of products. In a prior life, he researched machine learning, optimization, and computer vision at MIT, Cornell, and the University of Chicago. In another prior life, he was a moderately successful coffee entrepreneur and a slightly less successful bicycle racer.

David Schweidel

Associate Professor of Marketing at Emory University

David A. Schweidel is an associate professor of marketing at Emory University’s Goizueta Business School. His research focuses on the use of social media data as a source of marketing intelligence. His research has appeared in leading business journals including Journal of Marketing, Journal of Marketing Research, Marketing Science and Management Science. He is co-author of Social Media Intelligence and author of Profiting from the Data Economy.

At Emory University, he developed one of the first courses in digital and social media strategy for undergraduate and graduate students at a top 20 business school. He has spoken on the potential uses of social media data at events hosted by organizations including the American Marketing Association and the Marketing Science institute.

Tyler Singletary

VP & GM Klout and Consumer Data at Klout

Tyler Singletary is the VP & GM of Klout and Consumer Data at Lithium Technologies, managing the consumer data innovation and API and channel distribution platform of leading community, support and social data solutions to thousands of customers. At Klout, Tyler led data strategy and platform relations. He is an advisor to a number of startups, including Insightpool and Oniracom, as well as a writer and speaker on platform and API issues at industry conferences.

Brewster Stanislaw

Head of Product at Simply Measured

Brewster is Head of Product at Simply Measured where he designs and builds products to help marketers measure and increase the business impact of their social efforts. He joined Simply Measured through its acquisition of Inside Social, a venture-backed social analytics startup where he was CEO and Co-Founder. A reformed financier, Brewster worked in equity sales and corporate finance before realizing that zeroes and ones are way more interesting in code than financial models. A sought-after writer and speaker Brewster has been featured in Forbes, Entrepreneur, Inc, Digiday and presented at SXSW, Socialmedia.org, and the Startup Marketing Conference among others. He is a mentor for both Techstars Seattle and 9Mile Labs accelerators. Brewster holds a B.A. magna cum laude in Philosophy, Politics, and Economics; and in Communication from the University of Pennsylvania. He is a Seattle native and is passionate about Seattle sports teams and contributing to the startup ecosystem there.

Glen Szczypka

Principal Research Scientist for NORC at The University of Chicago

Glen Szczypka is a Principal Research Scientist for NORC at the University of Chicago and a senior consultant for the CDC’s Office on Smoking and Health. He has a background in cultural anthropology and health marketing. Over the last ten years, Glen has focused his research on collecting legacy and social data to evaluate the effectiveness of public health advertising. He believes that social data, a source often used by marketers to increase profit revenues, can be harnessed to make people healthier. Recently, he has used Instagram data to study smoking behavior and social norms among young adults.

Jarred Taylor

Product Counsel at Twitter

Jarred Taylor is an attorney on the Product Counsel team at Twitter, where he advises the Data Products and Customer Service product teams on a wide range of issues including privacy, intellectual property, and consumer protection. Before joining Twitter, he was an associate in the Internet Strategy & Litigation group at Wilson Sonsini Goodrich & Rosati. Jarred interned at the Electronic Frontier Foundation during law school, and previously worked as a legal assistant at Google. He is a graduate of Davidson College and William & Mary Law School.

Matt Thomson

Chief Product Officer at Bitly

Matt Thomson is a veteran data and product person, who joined Bitly as Chief Product Officer in February 2015 to build new products for marketers and launch the company's west coast presence. He has a track record of helping software-as-a-service businesses, like Lithium, Klout (Lithium), and FitStar (Fitbit) develop product for startups that address both consumers and businesses.

Elliot Turner

CMO and Vice President Business Development at IBM Watson

Elliot Turner is the Director of Alchemy & Discovery at the IBM Watson Group, where he leads a number of efforts in the creation of advanced cognitive A.I. solutions. He was previously founder and Chief Executive Officer of AlchemyAPI, acquired by IBM in 2015. A serial software entrepreneur focused on solving the toughest data problems, before founding AlchemyAPI, Elliot was founder and CEO of MimeStar, an enterprise security software provider and Chief Architect of Network Intrusion Detection Systems where he worked to further develop deep packet inspection and high speed data analysis technologies. MimeStar was acquired by ODS Networks in 2001.

Elliot is a sought after deep learning expert, co-author and contributor to several books on technology and information security topics. His work in natural language processing, network security, and expert systems has been cited in papers published by the MIT Media Lab, BT Technology Journal, Carnegie Mellon University, IIT, Microsoft Research, National Taiwan University, among other groups.

Sunayna Tuteja

Director, Social Media & Online Communities at TD Ameritrade

Sunayna leads strategy for social media and online communities which helps TD Ameritrade integrate social into the fabric of service, sales, marketing, and product development. This creates personalized experiences that clients remember, appreciate and value. TD Ameritrade is becoming an industry leader with programs that deepen client and employee engagement by harnessing social technologies, including its proprietary Social Customer Service, employee advocacy program ‘Voice of the Associate’ and #SocialSignals, which brings the power of Twitter to investing & trading.

Sunayna brings over ten years of global experience in the Financial Services industry and has led innovation at the nexus of social, mobile, digital and fintech. Recognized as a thought leader, Sunayna has engaged with audiences globally on these subjects and TD Ameritrade’s transformation as a social business.

Farida Vis

Director of the Visual Social Media Lab, Faculty Research Fellow in the Information School at Sheffield University

Farida is an academic researcher based in the United Kingdom. She is the Director of the Visual Social Media Lab (@VisSocMedLab), which brings together researchers from academia (social sciences and humanities), industry and government with an interest in social media images.

She sits on the World Economic Forum's Global Agenda Council on Social Media and serves on the Editorial Board of three academic journals: Social Media & Society, Big Data & Society and Digital Journalism. She is a frequent public speaker, engages in cross-sector consultancy and advises a number of UK research councils on funding opportunities for research on social data.

Farida holds a BA in Media and Cultural Studies from Staffordshire University and a PhD in Media Studies from Manchester Metropolitan University (School of Art).

Brian Wright

Social Media Analysis and Command Center Leader at Wells Fargo

Brian Wright is Enterprise Social Media Analysis and Command Center leader for Wells Fargo where he is responsible for listening command center, social media data, platform reporting and performance metrics. Prior to Wells Fargo Brian spent more than a decade at Bank of America with work across user experience, web technologies, online mortgage and social media analysis. He also worked at AT&T Interactive and helped launch LendingTree and CNN.com. Brian is a graduate of the University of Georgia and located in Charlotte, NC.